About

I'm Cat Yeldi.

I research how companies build and sustain competitive advantage — not through marketing or narrative, but through how they actually operate.

My background spans natural resource management, product operations, and systems design. I've spent over a decade studying why some organizations thrive under scrutiny while others collapse, and what separates companies that can explain themselves from those that can't.

Currently writing The Death of the Narrative — a book about why operations replaced storytelling as the source of trust.

Writing: catyeldi.substack.com
Contact: get in touch